switchrail

Project Background​:

Role: Account Executive, Assisted with web design, logo design, copywriting, and video direction

 

Switchrail is a manufacturer of a patented modular safety rail system headquartered in Bensenville, Illinois. The project was to rebrand Switchrail to appeal to C-Suite decision-makers at construction companies. Our team developed a new logo, website, and sales deck, as well as two short tutorial videos to show how to assemble the two most popular systems.

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Results:

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- Switchrail has expanded its business nationwide with three major locations across the country (Nashville, TN; Atlanta, GA; Dallas, TX)

- With a more modernized brand, Switchrail improved its brand perception in the marketplace