Tyson FResh Meats
PROJECT BACKGROUND:
Role: Account Coordinator
Tyson Fresh Meats is the beef & pork division of Tyson Foods. I worked on Tyson Fresh Meats' Foodservice and Portioned Protein Innovations channels, as well as their Reuben Corned Beef and Case Ready Variety Meats brands. As Account Coordinator, my responsibilities included reviewing all social media posts and advertising placements, working with 3rd party vendors throughout project lifecycles, building business relationships to help grow Tyson's business, and more. In my time as Account Coordinator, the Foodservice team won 3 Silver Davey Awards.
Notable initiatives I worked on include:
Good Messy Ribs Campaign - Good Messy Ribs was a sweepstakes contest that ran from April 2019 - August 2019. The goal of the campaign was to increase sales of Tyson pork ribs at over 500 Walmart stores in the Midwest. The all-digital campaign included a website https://goodmessyribs.com/ and working with BBQ influencer Susie Bulloch of Hey Grill Hey to do two recipe videos that were featured on her Facebook page as well as her website https://heygrillhey.com/. Tyson also partnered with Shopkick, an app that offers rewards for shopping activities to feature Tyson ribs on the app. The campaign reached over 11 million impressions and Midan Marketing received a Silver Davey Award for Integrated Campaign - Business to Consumer.
Chicago Gourmet - The Tyson Fresh Meats Foodservice team partnered with nearly 20 local, high-profile chefs to showcase their brand Chairman's Reserve Meats at the 2019 Chicago Gourmet. Chairman's Reserve was a sponsor of one of the main pavilions.
What The Cut? - I was part of the team that developed "What The Cut", an app that enables retailers to educate customers about different cuts of case-ready meats. I assisted in conducting ten one-on-one interviews, writing copy, and worked with UX and UI teams on the layout of the app. A prototype of the app was showcased at the 2020 Annual Meat Conference and garnered press from Meat & Poultry Magazine.