MEAT FouNDATIoN

Project Background:

Role: Rebranding, Graphic design

 

At the beginning of 2024, the Meat Institute's two foundations, the NAMI Scholarship Foundation and Foundation for Meat & Poultry Research and Education, merged into one. With the Meat Institute going through a recent rebrand (from North American Meat Institute to Meat Institute), the Foundation's Board of Directors wanted to rebrand the Foundation as well to give it a cohesive, new and modern look. The name the board chose was "Meat Foundation." I was tasked with developing a new visual identity and brand guidelines.

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Results:

• Logo design was well-received by the Foundation's Board of Directors

• The Meat Foundation received a record number of scholarship applications in 2024