FENDER Musical InstRuments

Project Background​:

Role: Graphic Designer, Copywriter

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Fender is the manufacturer of some of music's most seminal instruments. Since the introduction of the Fender Telecaster in 1952 and the Stratocaster in 1954, their name is synonymous with rock n' roll and the words "electric guitar." Even if you were to remove all logos and names from their instruments, you could still instantly recognize them simply based on their iconic shape and design. My "Unmistakably" campaign plays on this notion using some of their most famous guitars and amps with the logos and names photoshopped out and going one step further by not using the names or logos anywhere else in the ad. When you see the guitar, you know it's unmistakably Fender.